Columbia University | Campaign
Empowering Change:
Columbia SVR's Campaign to End Gender-Based Violence
Every October, we have a powerful opportunity to come together and show our support for survivors of intimate partner violence. By raising awareness and promoting healthy relationships, we can work towards a world free from abuse. Let's pledge to stand with survivors and do our part to create a safer, more compassionate society. Remember, small acts of kindness can have a significant impact.
-
Campaign strategy
Style Guide
Environmental Graphics
Print & digital marketing assets
-
59% increase in social media engagement.
14% increase in event attendees.
1 in 4 women and 1 in 7 men face severe physical violence from a partner. Columbia SVR fights gender-based violence year-round, raising awareness in October (RVAM) with a new campaign connecting communities.
Summary
Join the movement to end relationship violence.
This October, Sexual Violence Response (SVR) raises a critical call to action during Relationship Violence Awareness Month (RVAM). Intimate partner violence has a devastating impact, but we don't have to face it alone. SVR stands with survivors, offering confidential support, prevention programs, and a commitment to building a compassionate and accountable community. Together, through RVAM events and SVR's resources, we can create a world free from abuse.
Research
How can we design a campaign that empowers our community while also being sensitive to potential triggers for survivors of gender-based violence?
This October, Sexual Violence Response (SVR) raises a critical call to action during Relationship Violence Awareness Month (RVAM). Intimate partner violence has a devastating impact, but we don't have to face it alone. SVR stands with survivors, offering confidential support, prevention programs, and a commitment to building a compassionate and accountable community. Together, through RVAM events and SVR's resources, we can create a world free from abuse.
Strategy
Building Community to End Relationship Violence
Our campaign focused on promoting the message of Hope, Heal, and Inspire. It offered hope for change to those impacted by relationship violence, provided the community with opportunities to heal, and inspired action through dialogue and understanding. We organized targeted workshops, screenings, and giveaways for students and faculty to spread awareness about relationship violence. We collaborated on events such as lighting Lerner purple, hosting talks, and "Wear Purple Day" to build a strong community. Our tabling events were more than just information sessions; they encouraged pledges from attendees to end relationship violence and fostered a shared sense of purpose.
Creative
Art for Change: Visualizing Hope, Healing, and Inspiration
We have created three abstract illustrations that visually represent our Hope, Heal, and Inspire strategy. The illustrations are centered on individual relationships and incorporate a script font that adds an artistic touch to the design. These illustrations are meant to convey a sense of positivity and optimism while emphasizing the importance of human connections. They are a powerful visual representation of our messaging.
Creative
Anchoring our visuals with a color palette with purpose
To effectively communicate our message and grab people's attention, we utilized a dynamic color palette inspired by Columbia's brand colors and the national RVAM purple. By leveraging these hues, we created a visually striking and memorable design that perfectly encapsulated the essence of our brand. Whether on a website, a promotional flyer, or a social media post, our vibrant color scheme will make a lasting impression on anyone who sees it.
In October 2018, we launched a month-long campaign that included interactive workshops, screenings, and seminars for students. Attendees received exciting giveaways like T-shirts, buttons, and temporary tattoos.
Impact
Our campaign launch was a huge success, generating buzz and driving engagement.
Our October 2018 campaign generated a buzz, driving a 59% increase in website and social media engagement! To fuel excitement, we offered branded merchandise like T-shirts, buttons, and temporary tattoos. This fun twist boosted online interaction and translated to a 14% increase in event attendance.
Increase in social and website engagement.
Increase in event attendance.