Project Information
Mathematics is more than just a subject; it's a gateway to critical thinking and problem-solving essential for student success. Recognizing this, Uncommon Schools hosts an exciting annual Math Summit—a gathering of dedicated educators committed to innovative teaching and enhancing learning outcomes. This summit embodies Uncommon Schools' mission to bridge the achievement gap for students in underserved communities through rigorous academic programs.
This year, we aimed to elevate the Math Summit by creating a cohesive identity that reflects the collaborative spirit of STEM champions. Through interactive workshops with Uncommon Schools' teams, we crafted a shared vision to ignite innovation and celebrate the beauty of math.
Our theme, "Nerdy by Nature," paid homage to pioneering STEM figures who transformed their fields. The summit logo cleverly featured the mathematical "sum" symbol, representing collaboration and growth, while mountain peaks illustrated the journey of overcoming challenges in math education. We developed engaging materials like binders, posters, T-shirts, and signage, ensuring a seamless experience for all attendees.
Welcoming 5,000 participants, the Math Summit celebrated STEM icons through vibrant design. Attendees left inspired, clutching memorable keepsakes. Leadership praised the event for exceeding expectations, marking an unforgettable kickoff to the academic year.
This project demonstrated how thoughtful design can turn an event into a celebration of education's potential—empowering teachers to shape brighter futures for their students!
Credits
HERRERADESIGNS
Creative Direction
Robert Alcantar
Art Direction
Luis Herrera
Uncommon Charter Schools
Julie Jackson, Mary Ann Villanueva, Rachel Kotler
Design
Orlando loor