Art DirectorLuis Herrera is a visionary Art Director and the owner of Herreradesign. He brings brands to life through strategic and impactful design. With expertise in brand identity, campaigns, digital/web design, and promotional marketing, he creates experiences that resonate deeply with audiences. A City College of New York graduate, Luis blends traditional design principles with modern branding to craft unforgettable visual stories.
Luis Herrera
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“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.”
— Erik Edigard
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I prioritize building meaningful partnerships over mere transactions, fostering trust and shared ownership with clients and communities. Through clear communication and thoughtful design, I simplify complexity and empower understanding. Embracing change with fresh perspectives, I tailor solutions to meet evolving needs, ensuring innovation remains at the forefront. My purpose-driven design aligns with clients' missions, achieving aesthetic excellence and advancing meaningful goals.